Hybrid is not a new category for Toyota. Over the past decade or so, Toyota along with their Luxury arm Lexus, have put out one of the healthiest collections of hybrids available. What is new for the Japanese automaker is plug-in hybrid technology.  As such, Toyota Center is very excited to announce that the all-new 2012 Toyota Plug-In Prius Hybrid Electric Vehicle (or 2012 Toyota Prius PHEV) will go on sale in 14 select launch…

Regardless of the recent trials and tribulations Toyota experienced this year, the Japanese automaker still came out on top! However, the Japanese automaker's luxury arm Lexus is not experiencing the same amount of success.  Even though in 2010, Lexus outperformed both the Tri-Pointed Star and Beamer in the United States and elsewhere in the world, the Lexus sales are dwindling in comparison to those of its German rivals.

Akio Toyodo, Toyota CEO, is well…

Wrapping your head around the fact that Toyota is collaborating with their top rival, Ford, might be just as challenging for you as it is for us! But, bear in mind the two automakers share the common goal of creating a rear-wheel drive hybrid system.  Since both automakers are two of the major market giants, it almost makes sense for the automakers to partner.  Toyota brings nearly a decade worth of hybrid technology knowledge, while…