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A Bold Transformation of Houston’s Premier Sports & Entertainment Destination

New atrium, premium hospitality spaces, renovated suites, and fan-first innovations elevate the Toyota Center experience

Toyota Center and Clutch City Sports & Entertainment has announced Toyota Center Reimagined, a transformation of Toyota Center designed to elevate the fan experience and further positions downtown Houston as a premier destination for sports, entertainment, and major events.

 

View Toyota Center Reimagined photo renderings in the slide show below

The centerpiece of Toyota Center Reimagined is the addition of a nearly 20,000-square-foot atrium at the corner of Polk and La Branch streets.

The new atrium will feature a striking glass façade, creating a covered outdoor gathering space of more than 3,000 square feet and serving as a vibrant front door to Toyota Center and downtown Houston.

Equipped with state-of-the-art digital displays, the atrium will provide increased flexibility for events and pre-event activations.

A Season Ticket Members Lounge will add nearly 5,000 square feet of premium hospitality and meeting space.

Toyota Center Reimagined also introduces several new hospitality and premium experiences, including this public bar space located on the street-level of the new atrium.

The Member Lounge features an open design that keeps guests connected to the energy of the atrium while maintaining a more private setting.

The new Rockets and Comets Team Store will more than double the current retail footprint and support merchandise needs for all Toyota Center events, with additional point-of-sale and self-checkout kiosks to improve speed of service.

The south entry along Bell Street will be reconfigured to enhance the arrival experience.

Guests will have a direct view of the arena bowl upon entry and access to a new hospitality space for all fans, instantly connecting them to the energy of the event.

As part of the project, all existing suites will be fully renovated and modernized, creating a significantly enhanced premium experience across multiple levels of the arena. Upgrades will include refreshed interiors, improved sightlines, upgraded furnishings and finishes, and enhanced hospitality functionality designed to better support corporate entertainment, client engagement, and networking.

The new Summit Club on the suite level will feature more than 6,000 square feet of premium hospitality space with multiple dining and lounge areas.

The Summit Club is designed to accommodate a variety of uses and deliver a differentiated all-inclusive experience with intimate premium seating for viewing games and events.

The Sky Bar and HOU Market will add approximately 5,000 square feet on the upper concourse, offering views of downtown and elevated hospitality for all guests.

These improvements represent a continued commitment to downtown and ensures Toyota Center remains one of the premier sports and entertainment destinations in the country.